Everybody lines up. Red stanchions are there to keep the crowd orderly. A few trash cans are full of fire for people’s comfort and warmth. Some guys even brought tents , smokeless firepits, and canned chili to warm up and eat under the Tennessee moonlight. Towards the back of the corral, there’s a water station , made of PVC, for dogs and the beggars who come to watch the crowd and make fun of them.
The trick is to start waiting at 5:00 PM, so that when the doors open the next day, you have a shot at being one of the first into the store to get it. However, beware: There are a lot of bad actors– those who’ll elbow you to purchase it first, only to increase its price in the secondary market. We could be talking about an allocated bourbon drop– the kind that happens during the holiday season– when George T Stagg and the rest of the Buffalo Trace Antique Collection enjoy an abbreviated 45-second shelf life at their retail price. Once those kinds of guys walk out, they take pictures of the juice, mark up the price , then sell it to the next darling for a massive profit.
However, that’s not why these guys are here. There’s no bourbon. No new iPhones. Nothing they’d want to scalp. They heard that a valuable, new , allocated question was going to be released. It’s a question crafted by a famous writer or thinker– a single, beautiful question that can change lives, open minds, and produce a music of ideas that is priceless, as long as you receive it before others and keep it under lock and key. That question is your damn superpower. Keep it hidden with your other secrets– no matter how dirty they are.